Any startup founder knows that customers are the key to success, which is why buyer personas are a critical part of marketing efforts. You need to understand what your average customers look like, what’s important to them, where they are, and how they might find you. Building buyer personas means digging into demographic data and anecdotal feedback as well as behavioral insights, which can be applied to use cases and real-life scenarios. Expert marketer Ali Schwanke will teach you how to build buyer personas and use them to guide your overall marketing strategy.
Ali Schwanke is the founder and CEO of Simple Strat, a marketing agency with a focus on strategy first. She’s also a Startup Weekend alumni, co-founder of Ignite Lincoln, and startup community advocate and marketing advisor.
Beverages, snacks, and prize drawings will be provided courtesy of Forgelight Creative.